Captain Morgan’s World Cup Activation


Captive Media helps brands engage young male consumers while they are out socialising.

Captain Morgan asked Captive Media to create a football-themed game to tie in with their 2014 World Cup campaign. The game was played in 10 central London venues for four weeks, with over 33,000 games served in that time.

Vortelle worked with Captive Media to develop this key marketing tool, showing the success of the advertising platform across bars throughout London, with the main aim being to clearly portray the key ROI these units brought to Captain Morgans.

Date: 2014